Time frame: The last month or 30 days leading up to the date for which you are calculating MAU. Users: In calculating MAU, every user who performs any action in the app during a 30-day period is counted only once no matter how many times they have logged in and performed various actions.Īction: What actions qualify a user as an MAU? Is it a performing a particular action such as liking a Facebook post or logging in/opening the app? In most instances, it is opening an app, which allows for easier comparison to other apps and businesses. Let’s dive further into this definition and look at the three components that determine MAU. Monthly active users (MAU) is the number of unique users who have performed some action in an app within the last month (30 days).
So, to put it simply, the number of active users provides a measure of the general health of the business and serves as a basis to calculate other, more informative metrics. For example, the lifetime value of customers cannot be calculated without knowing your retention rates, and customer retention rates rely on data on whether users are active over time. It is also important in calculating other key metrics. A healthy number of active users is therefore a sign you are doing things right for your users.ĭetermining the number of active users over time helps with assessing the effectiveness of your marketing campaigns and the customer experience. Active users indicate that people are interacting with your service or product. In this post, we will look at why active users are important, what MAU is, how it can be calculated, and why it is a useful metric.įrom a business perspective, it is important to know that your app is actually being used and is useful to your customers. Monthly active users (MAU) is one of the numbers that can provide greater insights into the overall health of your business. Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your eye on.
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